Join Our Team
Our Story
In 2013, the three of us started SoCIAL LITE in our kitchens with the vision of offering a “better drinking option”.
We wanted 0 sugar. We wanted real. We wanted clean. We wanted convenient.
Our friends and family liked our vodka soda’s so much they made us quit our day jobs.
We were rejected by many. They told us that they loved our products and the taste, but didn’t think there was a market for drinks without sugar. We pushed on.
We produced 6,000 cases with our life savings and started selling one case at a time, one store at a time.
Today, the hard seltzer and vodka soda category is the fastest-growing alcohol segment in North America. We are the Proud Pioneers and Leaders of this movement in Canada.
As we continue to innovate expand into the US we are committed to our greater purpose: to let our fans be social and live lite.
Who We Are
HUSTLERS
Everyday we work for it. We don’t win because we are lucky. We win because we work hard. We win because we are persistent. We win because we go the extra mile.
TRAIL BLAZERS
We pioneered this category. We don’t follow, we proudly pave our own path. We innovate courageously.
TRUTH TELLERS
We are honest with our fans, with our employees, with our customers. Transparency is how we win with everyone. What you see is what you get with us.
A DIVERSE TRIBE
We are our team. The unique stories, backgrounds, social circles, points of view, way of doing things – we want it. Our differences make us stronger. Our commonalities make us a family. Diversity is in our DNA.
What We Do
RIDE TOGETHER
We win together. We lose together. We help each other up when we fall. We celebrate our success together.
GO THE EXTRA MILE.
We’re nothing without our team, our stores, and our fans. We go the extra mile to make each interaction with us special. We exceed our customer’s expectations.
EMBRACE THE ADVENTURE
We are driven by curiosity, optimism, and the belief that anything is possible.
HAVE FUN
We work hard. we play hard.
Be SoCIAL. Live LITE.
This is our brand.
What We Offer
WE LIKE TO BE HAPPY, HEALTHY & INSPIRED!
There is work and there is life outside of work. We want you to live your best life.
- Competitive compensation & bonus plan
- Comprehensive benefits plan
- Learning & development opportunities
- Generous time off and holidays. Work-life integration
- Embrace your wellness! Annual spend account to put towards your physical and mental wellness!
- Opportunities for growth. As one of Canada’s fastest-growing RTD brands, we continue to expand our team!